Dr. Aaron Brough of Utah State University is trying to get to the bottom of through his research. Brough co-authored a paper with professors from four other universities to understand how gender norms affect sustainable decision making. They report data from seven experiments that included over 2,000 participants from the US and China. What they found was remarkable.
They found that both men and women associated doing something good for the environment with being “more feminine.” And when men’s gender identity was threatened, they tried to reassert their masculinity through environmentally damaging choices. The report states that “men may be motivated to avoid or even oppose green behaviors in order to safeguard their gender identity.” This unearths a deeply held unconscious bias that Brough and team call the “Green-Feminine Stereotype.” ...
Exposing the fact that our society creates a toxic hierarchy around femininity as a lesser thing. Brough himself cited gender research around “gender incongruence” and the great penalties that men (and women) face when they don’t fit stereotypical gender norms.
Watch: Mark Steyn reacts: Steyn said. “If I understand this thesis, my insecurities about my masculinity are causing rising sea levels in the Maldives. And at first I didn’t really buy that, but as I think about it, I think in fact it’s actually one of the least visible climate science thesis of recent years.