https://www.axios.com/2024/08/20/climate-groups-kamala-harris-ad-splurge
By Ben Geman
The first three spots in climate groups’ new $55 million, swing-state ad buy supporting Kamala Harris don’t mention climate change or global warming.
Why it matters: It’s a striking example of a wider — and longstanding — strategy from Democrats and allies to make economics and jobs the tip of the spear.
- And it’s one that emphasizes consumer costs right now as inflation is high on the political radar.
Driving the news: The political arms of the League of Conservation Voters, Climate Power and the Environmental Defense Fund unveiled the campaign on Monday.
- The effort, working with the Future Forward PAC, focuses on Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin, and Nebraska’s 2nd congressional district.
- It’s the largest ad buy ever from climate groups in a presidential race, per LCV. The NYT first reported on it.
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The big picture: The ads are consistent with the pocketbook topics central to the race and voters’ longstanding concerns — and efforts to help Harris on the economy, where polls show her lagging Trump.
- Danielle Deiseroth, executive director of the lefty polling outfit and think tank Data for Progress, notes “kitchen-table economic issues have been a major concern this cycle.”
- “So communicating to voters how clean energy will help relieve the pain in their wallets is key to defining the vice president’s broader narrative around curbing high prices,” she said via email.
