Prof claims he successfully used ‘mass hypnosis’ to motivate the public to believe in ‘global warming’
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LOOK into my EYES: You are feeling very worried about the climate ... SO worried'
'Appropriately framed emotional appeals can motivate action, given the right supporting conditions in particular a sense of personal vulnerability'
Professor Pidgeon has done just those things. In a press release issued today, he says:
The British public’s belief in the reality of climate change and its human causes rose significantly last year – and is now at its highest since 200