How much has the climate change controversy poisoned the well of environmentalism? ‘Quite a bit if the following study results are to be believed’
'Study in last week’s Proceedings of the National Academy of Sciences investigates the question of political ideology and reaction to environmental labels...Study 'indicates that labeling something as 'environmentally friendly' is now a significantly negatively selling point for conservative buyers' -- 'There was an 80% chance of a liberal choosing a CFL bulb with a 'Protect the Environment' sticker, but for somewhat and very conservative voters the percentage doing so dropped to 30%. In absence of a sticker, twice as many conservatives were likely to buy the CFL bulb'
