New film targets kids: EPA partners with tree-hugging Dr. Seuss character who ‘speaks for the trees and fights rampant industrialism’
'The EPA, for instance, is using the Lorax character to help promote low-power appliances that carry the Energy Star label...EPA administrator Lisa Jackson said the agency hopes the movie will help children understand the link between saving energy and saving the environment. "It's important to connect these dots between energy savings and efficiency and a cleaner environment," she said. "Bringing together the Lorax and Energy Star is a great venue for doing that."
