Ford Files Patent to Spy on Drivers: ‘Ford wants to listen to your in-car conversations’

Damion Smy of Drive.com: Ford has filed a patent to eavesdrop on vehicle occupants and play adverts over its infotainment system based on those conversations. Only months after the US launched an investigation into whether Chinese-made cars were being used to spy on its citizens, Michigan-based Ford filed the patent designed to collect voice and data from the vehicle to create targeted advertising within the car.

According to US outlet Motor Trend, the system could also use information such as the destinations in the vehicle’s navigation system to create advertising for, say, an outlet at the shopping centre you’re travelling to – or have frequented.

The US car giant has patented tech enabling it to listen in on your conversations – and play you adverts based on what you and your passengers have said.

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Martin Armstrong: In September 2024, Ford filed a new patent to eavesdrop on riders. They plan to share this information with third-parties to personalize the advertisements riders hear. Ford will also take the driver’s destination into consideration to determine location-specific advertisements and suggestions.

“Cars have microphones and people have all kinds of sensitive conversations in them. Cars have cameras that face inward and outward,” a researcher with Mozilla Foundation told the Los Angeles Times. In fact, 19 automakers in 2023 admitted that they have the ability to sell your personal data without notice. Law enforcement may subpoena these records as well.

Ford claims that the patent was submitted, but they do not necessarily plan to use the technology. “Submitting patent applications is a normal part of any strong business as the process protects new ideas and helps us build a robust portfolio of intellectual property. The ideas described within a patent application should not be viewed as an indication of our business or product plans.

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