Greta’s very corporate children’s crusade
Greta Thunberg is just an ordinary 16-year-old Swedish schoolgirl whose fiery visions have convinced the parliaments of Britain and Ireland to declare a “climate emergency”. Greta’s parents, actor Svante Thunberg and opera singer Malena Ernman, are just an ordinary pair of parent-managers who want to save the planet. Query their motives, and you risk being accused of “climate denial”, or of bullying a vulnerable child with Asperger’s. But the Greta phenomenon has also involved green lobbyists, PR hustlers, eco-academics, and a think-tank founded by a wealthy ex-minister in Sweden’s Social Democratic government with links to the country’s energy companies. These companies are preparing for the biggest bonanza of government contracts in history: the greening of the Western economies. Greta, whether she and her parents know it or not, is the face of their political strategy.
The family’s story is that Greta launched a one-girl “school strike” at the Swedish parliament on the morning of August 20, 2018. Ingmar Rentzhog, founder of the social media platform We Have No Time, happened to be passing. Inspired, Rentzhog posted Greta’s photograph on his personal Facebook page. By late afternoon, the newspaper Dagens Nyheter had Greta’s story and face on its website. The rest is viral.
Whatever Greta or her parents know or think, her eco-mob increases the likelihood of legislation and investment that will make colossal profits for people like Global Challenge, We Don’t Have Time and Sustainable Energy Angels. For Sweden’s energy titans, saving the planet means government contracts to print the green stuff. Green energy lobbyists use populist scare tactics and a children’s crusade to bypass elected representatives, but their goal is technocracy not democracy, profit not redistribution. Greta, a child of woke capitalism, is being used to ease the transition to green corporatism
But this isn’t the full story. In emails, media entrepeneur Rentzhog told me that he “met Greta for the first time” at the parliament, and that he “did not know Greta or Greta’s parents” before then. Yet in the same emails, Rentzhog admitted to meeting Greta’s mother Malena Ernman “3-4 months before everything started”—in early May 2018, when he and Malena had shared a stage at a conference called the Climate Parliament. Nor did Rentzhog stumble on Greta’s protest by accident. He now admits to having been informed “the week before” by “a mailing list from a climate activist” named Bo Thorén, leader of the Fossil Free Dalsland group.
Read the full story here.