‘Can Hollywood save us from climate catastrophe?’
Perhaps it’s a film about a whistleblower who stands up to oil company executives, who have known since the 1970s that burning fossil fuels contributes to global warming. Such a movie would confront head-on the impact that our car culture is having on global warming.
According to a study (PDF) conducted by Anthony Leiserowitz at the Yale Program on Climate Change Communications, viewing “The Day After Tomorrow” increased movie watcher “concern” and “worry” over climate change. Not only did movie watchers say they were more likely to purchase a fuel efficient car and share their concerns with politicians, but they were also more willing to talk about global warming with their friends and family, reflecting the increased importance that movie watchers placed on this issue.