Scientific American: Obama Seeks ‘Psychological Help’ with Climate Change
Read the Full Article
President Obama is seeking psychological advice about climate change. Yesterday, he issued an executive order instructing federal agencies to use behavioral science when developing programs to address rising temperatures and other policies. That’s the stuff of sociologists, psychologists and behavioral economists. The administration suggests that behavioral cues, like comparing your energy use with a neighbor, can be used to increase participation in energy efficiency and other federal goals.