Amy Luers calls herself 'a scientist.' -- she used to lead the 'Climate Program for the Union of Concerned Scientists (UCS) in California.' -- 'Ordinary people don’t have minds, priorities, and opinions of their own. In the view of people such as Luers, they’re merely raw material. The mission is to figure out the secret formula by which they can be manipulated to support the right policies. Luers says she wants to 'strengthen climate engagement.'