Study finds jump in concern about global warming after viewing the 4 ads
"Our deal is to go to conservatives and be able to speak the language of conservatism to them," he said in an interview, calling such framing "our natural language".
Among conservatives who saw them, the ads in one month drove a 7-percentage-point rise in belief that global warming is happening, a 10-point boost in understanding that warming is human-caused and an 11-point hike in how much importance viewers gave the issue, the study found.
"What they're doing is showing that it's effective in terms of advertising on social media, that it can actually change minds in that way," she said in an interview. "That is a game-changer."
Joining The Nature Conservancy so soon after serving as a lead author for the National Climate Assessment raises ethical concerns, as The Nature Conservancy spends more than $1 million per year lobbying government – more than any other environment-focused activist group. In return, The Nature Conservancy receives approximately $100 million per year in government grants. The Nature Conservancy (TNC) is a dark-money activist group that does not publicly disclose the names of its donors. To the extent the identities of some TNC donors are known, they include major oil and chemical companies.
Hayhoe also celebrated the COVID economic shutdowns of 2020 for their effects on emissions: "If we want to meet our Paris [agreement] goals, we have to cut our emissions about 45 or 50 percent by 2030. As of this time last year, that seemed like an impossible goal. Well, we got a third of the way there in four weeks. One-third of the way toward the Paris agreement in four weeks! It’s just stunning.”
Katherine Hayhoe was the de facto spokesperson for the atrocious third National Climate Assessment. After that she started doing bogus “Here’s what is going to happen to you” climate studies for various states and cities. Making big bucks scaring people.
Hayhoe argued that calling people deniers is “a good way to end the conversation,” and that it’s actually more accurate to use the word “climate dismissive.” “I think that’s the perfect term,” Hayhoe said, “because a dismissive person will dismiss any evidence, any arguments with which they’re presented, because dismissing the reality of climate change and the necessity for action is such a core part of their identity that it’s like asking them to almost cut off an arm. That’s how profound the change would be for them to change their minds about climate change.”